The Learning Guild’s Design for Behavior Change Certificate Program

The Learning Guild’s Design for Behavior Change Certificate Program

October 19 – 20 • 8:30a – 4:30p

The Learning Guild’s Design for Behavior Change Certificate Program is a comprehensive, two-day workshop that provides the knowledge and skills needed to design solutions for difficult behavior change problems. The program includes a research-based framework for analyzing and structuring behavior change interventions.

Learning design is often seen as showing people how to do the right things. Actually getting them to change their behavior can be another challenge. It's particularly challenging to get people to change those hard-to-control behaviors and habits that everyone struggles to avoid, despite the wealth of available information about better choices. If you’ve ever dealt with curriculum in areas like safety, cybersecurity, financial compliance, or health & wellness, you know that there’s a big divide between giving users information and actually getting users to take the correct actions.

In this program you will explore the research and science behind real behavior change, including techniques from the fields of behavioral economics, behavioral psychology, persuasive technology, and habit formation. You will look at what eLearning designers can learn from each of these disciplines and how you can use technology as an effective behavior change tool.

You will leave this workshop understanding the psychology, methods, and motivations of behavior change that are becoming an increasingly necessary part of the eLearning designer's toolbox.

Who Should Attend?

Anyone who is designing learning where there is a learning-doing gap, or where it’s difficult to get the behaviors to transfer back to the workplace will benefit from this workshop—whether you are a designer, developer, or manager of learning programs.


Julie Dirksen

Julie Dirksen,
Useable Learning

What Will You Learn?

Day 1

Motivation Science and Behavior Change—Learn about the current science of motivation, behavior change, and habit formation, including:

  • Behavioral economics principles that influence behavior change, including loss aversion and hyperbolic discounting.
  • Motivation models, including self-determination theory.

Diagnosing a Behavior Change Problem—Break down a behavior change problem and look at the root causes of the behavior or the resistance to change.

Behavior Change Models⁠—Review some of the primary models for behavior change solution, including the COM-B model, which is the most comprehensive model for behavior change design.

Characteristics of Behavior Change Interventions⁠—You’ll receive a process and a model for creating a behavior change strategy, including the BCT (Behavior Change Technique) taxonomy.

Day 2

  • Identify the problems, audience, and context for your behavior change
  • Identify and prioritize target behaviors
  • Design a behavior change plan. Draft a strategy and create a detailed plan for your behavior change solution.
  • The workshop will conclude with a look at some additional case studies, including digital solutions for behavior change and habit formation.

Do More and Save More!

Extend your learning for a full week and save $100 on a certificate program when you also register for DevLearn 2020—in addition to all other discounts for which you may qualify!

Register Now